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  • Writer's pictureEeva Kavenius

Wondering how 3D visualization will help you increase your sales?

Updated: Mar 22

It's no secret that sales are one of the areas of business where architects sometimes struggle with. However, there are some tools that can help in the sales process.

During the purchasing decision, design, and decision-making process, a client or investor usually encounters some pain points. These pain points are something that needs to be addressed through different practices and tools, otherwise, the client or investor will have a negative experience and they wont invest into your work. Or even worse, they will give negative reviews of your business. One of these the tools of adressing these pain points is 3D visualization.

In this blog post I have listed 3 of the most common pain points clients and investors encounter when in the decision-making or design process, and how they can be turned into a positive client experience.

Interior kitchen render

2D plans are hard to understand

Plans and designs presented in 2D can be hard to understand for the untrained eye (and even sometimes to the trained eye). 2D illustrations and blueprints don't create a realistic picture of what the design will look like in the real world. For a person who isn't used to transferring ideas from 2D to 3D in their head, these two-dimensional drawings and plans can be hard to understand, confusing, and overwhelming.

In this, 3D visualizations are a great tool in showing the project plan and design in a way that is easy to understand. 3D models make it possible to get a sense of scale, the placement of different details, floorplan, and even the effect of light on the design. Being able to understand the design makes the client feel like they're understood, and they're able to truly engage with the design.

Giving feedback is hard

If a client or an investor doesn't fully understand the plan and design, they can't give feedback. This in turn will frustrate both parties, as the architect doesn't get a real idea of what the client thinks and the client doesn't understand anything the architect is talking about.

With the increased understanding and communication through 3D models, clients and investors can give instant, more direct, and more informed feedback. This gives the architect time to make changes to the design, saving money and time in the construction phase of the project. 3D visualizations also allow for the impact of the changes to the design that can be seen immediately, and again the client is able to give feedback right away.

This increase in honest and direct feedback creates a more open environment, strengthening the trust and communication between the client or investor and the architect.

Clients can't see the value in your work

If a client or an investor doesn't understand your design or the vision behind it they simply won't invest in it. So, architects need to prove the value of their work with their presentation.

During the pre-sale stage, both clients and investors are more likely to invest in a plan when they know what it will look like when it's finished. Through 3D visualizations, clients get a lifelike feel of the project and a better understanding of the design. Additionally, getting your design approved faster will speed up the whole construction and design process, eventually saving money and time for both you and your client.

Interior room render

In the end, it all comes down to communication. If your clients or investors don't understand what you're trying to show them, they won't trust you or invest in you. While there are many tools to improve communication, 3D visualization is one of the most impactful tools you can use.

If you would like to know more about 3D, AR, or VR visualizations and how you can apply them to your work to boost your sales, send me an email to

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