• Eeva Kavenius

Whats the Hype about VR Visualizations?

Updated: Feb 18



As we at Prefixa prepare for our new app for viewing immersive visualizations in Virtual Reality through Oculus Quest 2 headset, I wanted to talk about Virtual Reality visualizations in general.


For a while, immersive technologies have been transforming the way architecture can be visualized and experienced. These include not only interactive 3D visualizations but also VR.


VR headsets and games in virtual reality have been a trend for a few years now, and finally, we're starting to see this technology being applied to other industries as well. Architecture and design, construction, real estate and engineering being among these industries.

What are Virtual Reality visualizations?

Virtual Reality visualizations are immersive 3D visualizations that allow the viewer to step inside the virtual design, and see it from their perspective. These visualizations have game-like control, and they can be viewed through either a PC or a virtual reality headset like Oculus Quest 2.

Virtual Reality visualizations allow the client or possible investor to literally walk through the design, just like they would be walking through a model apartment or the actual project. The only difference is, you can do it before construction has even begun.


Why are they so beneficial?


There are a few reasons why utilizing this type of visualizations is so beneficial. Obviously there are also additional benefits to this technology depending on the industry you're working in. However, these benefits apply to all of them.


Increased communication - Virtual Reality visualizations increase the level of understanding of a design or a project. Wether a client, an investor, or even a worker, seeing a design exactly like it will look like gives anyone seeing it a huge amount of information about the overall design, scale, size, and atmosphere of the project. This increased understanding of the project lessens the amount of additional information that a client or an investor might otherwise need.


Customer experience - While VR headsets are becoming increasingly popular among consumers, not many people have experienced Virtual Reality themselves. Allowing clients and investors to walk through the project and experience it like they were really inside the design, look around them and see each detail and architectural or design choice is an unique experience they won't get to experience frequently.


Feedback and changes - Through the increases understanding of the design and project investors and clients are able to make more informed decisions. While walking through the design in Virtual Reality they can give direct feedback and request changes to the design. This reduces the amount of changes to be made in the actual construction phase of the project and ensures that when the project is completed it matches the architects or designers vision.



So, not only is utilizing VR technologies time- and money-saving, it allows for the adaptation of the design and problem solving, increases communication, and strengthens the relationship between you and your client or investor.



If you are looking for implementing this technology into your projects, or are curious to hear more please don't hesitate to be in contact with us.